Relationship Building 101: Part 4

From reading the first three parts of this series, you have been provided with basic insight on the use of business cards, social media, and creation of your own website. So what's next?

The First Steps
By creating a professional yet unique image through your business cards, social media profiles, and website you control a larger portion of people's perception of you. As you introduce yourself to more people and as word-of-mouth spreads about you and your talents, you want to ensure that the odds are in your favor. You want to think and act like the CEO of your company, especially if you want to get paid like one. As the saying goes, "first impressions are lasting impressions" and in business, especially the entertainment business, it is extremely hard to get a second chance to change a first impression.

You don't have the time or the money to place your bet against the guy in the jeans, button-up shirt, driving the Toyota Prius. Maybe he is just a studio runner. Or maybe he's the well-connected executive who can open or close the doors to your career. You don't have the time or the money to waste on a bet against the woman you think is only in the room to serve as eye candy. She may very well be the label or radio executive who gets your song played, album sold, and bank account balance out of the negative. The senior citizen that you're mocking and making fun of could very well be the CEO of the company you're trying to do business with. We never know who we are connecting with when our eyes meet across the room. We never know who is sitting around the table or within ear's shot of our conversation. We never know who is standing beside us in the elevator or behind us in the grocery store.

​You just don't know.

Nowadays it seems as though everyone is an lyricist, writer, producer, DJ, and "next big superstar" so what are you going to do to give yourself a competitive advantage so that you positively stand out above the rest?

Get yourself together. Reach out to individuals and companies that can help you. Get started today. Your future is waiting.

Foreman & Associates

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