So far we've discussed the importance of professional business cards and social media presence. What other tools can be beneficial to you?
Some people believe that all they need is their social media profile or music-sharing account to build their brand and form lasting relationships. They would be incorrect. You need more. What happens if the social media company or music-sharing company goes out of business, becomes yesterday's news, or somehow their site was hacked and compromised, and your content is lost? You need to have multiple contact points for people to connect with you. You need to have one over-arching source that allows you to build and curate your image, your brand, your journey, and your dreams and goals.
You need a website. Here's some things to consider:
Do an online search of your favorite producers, writers, singers, and rappers. How many of them have websites? Rate the quality of their website? What information can you find out about them on their sites?
Of the ones who don't have websites, how do they communicate with the public? How easy can you find out about their upcoming appearances and performances? How easily can you find press releases and articles written about them?
What are the distinct differences between the creatives with professional websites compared to the ones who don't have one?
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